Saturday, March 10, 2007

Print's not dead: ad exec

As a medium, print is not dead nor dying, says advertising executive Robin Steinberg of MediaVest. However, publishers, consumers and content providers all "need to think about print in radical new ways," she writes for MediaWorks in a March posting by Advertising Age.
Whether considering traditional print or broadcast presentation of material, or more innovative media ranging from low-budget 'zines to sophisticated podcasts, media people might do well to read her viewpoint --

No comments: