Wednesday, September 2, 2009

Journalism jobs: Advertising is still hiring storytellers

The Huffingtonpost entry's headline is eye-catching: "Where are the journalism jobs? The answer is ..."

The answer is a little surprising -- and a lot more reassuring that most employment news in what's being called the Great Recession.


That's right, according to Mark Pasetsky, editorial director for, advertising agencies and even big brands are starting to appreciate how valuable solid editorial content is in communicating theuir messages.

Pasetsky, who's also an editorial consultant for OK! Magazine and editorial director for, leads analyses of magazine and catalog covers.

The comnplete story is here --