Sunday, November 29, 2009

Audiences remain for newspapers

Print editions of newspapers reach more readers than web sites, according to the new Newspaper Research Journal.

"Just when we thought we were over our newspapers and turning our faces into the brisk wind of New Media to blog, learn HTML, Tweet or do whatever else is necessary to stay relevant and employed, say what?" writes Samantha Bennett of the National Society of Newspaper Columnists.

Online editions of newspapers reach just 15% of local Internet users, the journal shows.

Meanwhile, 171 million American adults read a newspaper -- print or online -- at least once a week, according to Scarborough Research's Integrated Newspaper Audience study.