Thursday, March 18, 2010

Content and its vehicles

The next time some Internet guru (or broadcaster) snickers "Print is dead," you might reply: "Everything's dead.

"And, everything's alive."

According to a recent report from the Pew Research Center, more than 25% of American adults now get their news on their cell phones.

True, what they consider "news" consists mostly of weather reports and sports scores, but the point is made.

Content is key.

It matters less that a soup is delivered in a bowl or a mug than its ingredients and preparation are tasty.

Just wait 'til the iPad price comes down.

"TV, phone home."