Friday, December 30, 2011

Local papers still dominate in rural areas

Local newspapers remain the dominant source of news in small towns and rural areas, according to the results of a new survey performed by the Reynolds Journalism Institute’s Center for Advanced Social Research and the University of Missouri’s School of Journalism on behalf of the National Newspaper Association.

Overall, 74% of residents of these areas said they read the local newspapers at least once a week, with 48% reading them once a week and 11% reading them every day.

Respondents said they spend almost 40 minutes a week reading newspapers; 83.2 percent said the read newspapers for their news content, and 92 percent said they pay for the newspapers.