Tuesday, February 28, 2012

Sun-Times monetizes new app

In one of the few remaining U.S. cities with two daily newspapers, the Chicago Sun-Times can’t afford not to assert itself in the mobile space, says NetNewsCheck's Michael Depp. The Sun-Times is making its app play with Inergize Digital’s News Synergy product, which has separate interfaces for smartphones and the iPad.

The content-heavy app is updated throughout the day according to Fred Lebolt, senior VP of digital at the Sun-Times.

“It’s designed to be engaging, informative, indigenous to the device and something that fills the niche of people who want to know the top stories in the Chicago region,” he says.