Showing posts with label audience relations. Show all posts
Showing posts with label audience relations. Show all posts

Monday, October 31, 2011

'Outrage' more common in broadcasting than blogs or print columns: study

Incidents of "outrage" rhetoric and behavior on radio and television opinion shows are about four times as frequent as blogs and newspaper columns, according to a study published in Political Communication: “From Incivility to Outrage: Political Discourse in Blogs, Talk Radio and Cable News.”

Tufts University social scientists analyzed an ideologically diverse group of news sources to better understand the use of what they call “outrage discourse” — political speech designed to provoke audiences' emotional responses such as fear or hate.

Researchers examined 10 weeks of content from talk radio, cable "news" programs, blogs and syndicated columnists and identified 13 common forms of “outrage discourse,” including insulting language, name calling, character assassination, misrepresentative exaggeration and mockery.

While the tactics used by liberal and conservative commentators are largely the same, incidents of outrage were 50 percent more common in right-leaning media than in left-leaning media: Right-leaning content providers "scored" a 15.47 outrage incidents per case; left-leaning providers scored a 10.32.

As far as type of media, the average frequency on radio was 24, TV 23, blogs 6 and columns 6.

Blogs are relatively new, of course, but newspapers today, compared to 35 or 55 years ago, also feature "outrage" discourse more often in their syndicated columns. Measuring about 6 now, in 1975 it was 0.1, and in 1955 0.06.

The phenomenon is not just harmless entertainment, say lead researchers Sarah Sobieraj and Jeffrey Berry.

“Partisanship, as measured by the voting behavior of legislators, is up quite sharply in the past few decades,” they write in their conclusion. “It strains credulity to believe that the new and expanded ideological media has had nothing to do with this trend.”

Thursday, October 27, 2011

Local shared news means less for more communities

Peoria, Ill., television stations' news are mentioned in a study the University of Delaware’s Center for Community Research and Service that shows that local TV stations that share video, reporters, anchors or even complete newscasts mean less original content for audiences -- and possible violations of monopoly laws.

“Local television news still holds a pre-eminent position as a news source for the public,“ said Danilo Yanich, who wrote the study and filed his report with the Federal Communications Commission.

The research cited the Peoria market, which has five local news stations but broadcast identical stories on multiple channels.

The drift toward shared services agreements will continue, Yanich conceded, but stations still have public interest responsibilities.

Sunday, October 16, 2011

Americans rely on newspapers, study shows, yet don't appreciate their importance

Newspapers and their websites ranked first or tied for first as a reliable source of local information on 11 of 16 topics that more than 2,000 respondents were surveyed about in a recent study by Pew Research.

However, asked whether they'd be impacted in a big way by the demise of their local newspaper, 69% said no, that they'd still be able to keep up with information and news about their community.

Television is the main source for three popular topics: weather, traffic and breaking news, the study showed. Newspapers and their Web sites are the main source for most other topics, such as local government and crime reports. Also, word of mouth -- most likely including text messaging and Twitter posts -- is the second most common means of news distribution on the local level.

“There really is a nuanced ecosystem here with very old and very new sources blending,” said Tom Rosenstiel (above), the director of the Project for Excellence in Journalism, which collaborated with the Pew Internet & American Life Project on the study, speaking to the New York Times.

Elsewhere, another Pew study clarified people's attitude about the press, which remain negative despite their reliance on news media for information.

Of those surveyed, 80% said they thought the news media were often influenced by powerful people and groups; 77% said the media tend to favor one side; and 72% said reporters try to cover up their mistakes.