Wednesday, September 22, 2010

Apple 'making nice' with print for iPad

Whether through opportunities to feature content produced by others or chances to monetize material that newsrooms create, Apple is solidifying its ties to newspapers.

In the most recent Adviser Update from the Dow Jones Newspaper Fund, technology columnist Gary Clites writes an informative piece on the Applie iPad: "Welcome to the wonderful work of publishing by app." Check it out here --

Meanwhile, Apple itself is making sounds that insiders believe mean new subscription ideas for newspapers. However, details are still being finalized, apparently.

"Roger Fidler, head of digital publishing at the Donald W. Reynolds Journalism Institute in Columbia, Mo., said Apple probably will take a 30% cut of all subscriptions sold through the company's online App Store, and as much as 40% of the advertising revenue from publications' apps," writes John Boudreau in the San Jose Mercury News.

"Publishers wanted to pay Apple a fee rather than a cut of subscription and advertising revenue and are not happy with Apple's terms, he said," Boudreau's article continues. "They had hoped to offer app editions as part of subscription bundles that include print versions of the paper. Instead, they must use Apple as an intermediary with subscribers."