In the most recent ratings study, newspapers' websites generated "unprecedented traffic," according to Nielsen, analyzing data for the Newspaper Association of America. That seems to show that content matters significantly,\ -- apart from whichever platform that has it.
In the first quarter of this year, newspapers' sites drew more than one-third of all Internet users: 74.4 million unique visitors per month, the analysis shows.
Elsewhere, 56% of Internet users say they consider newspapers' print editioms to be "important" or "very important" sources of information, according to a report from the University of Southern California's Annenberg School for Communications and Journalism's Digital Future Project.
True, newspapers are behind television (68%) and the Internet (78%) in what Internet users value. However -- almost paradoxically -- a majority of Internet users also concede that they don't trust material online: 61% ssay less than half of the Internet's information is unreliable; 14% say that little or none of it can be trusted.
