Monday, April 4, 2011

News on the radio can thrive

Mark Twain said it about his own death: "The report is greatly exaggerated."

Those who say "radio is dead" are equally full of hype, according to a new article in The Communicator from the Radio Television Digital News Association (RTDNA).

Plus, the examples of success are in Illinois, at Bloomington's WJBC-AM and -FM (pictured above), and at Champaign's WDWS-AM and WHMS/WUIL-FM.

There, the stations successfully attract sizable audiences with not only news, but solid and enterprising journalism and community-minded, public-service reporting.

Kevin Finch's feature, "Radio news on more than just a shoestring," is a well-written account of real-life radio work that contradicts the "conventional wisdom' that's a lot more conventional than wise.