Tuesday, August 18, 2009

Ease up on PR 'flacks,' newsroom 'hacks'!

Public relations professionals are good ethical thinkers, according to research done at Penn State -- contradicting the stereotype of PR practitioners as untrustworthy manipulators who'd do anything for a client.

Check out the news story at the e! Science News blog -- http://esciencenews.com/articles/2009/08/12/pr.pros.are.good.ethical.thinkers.study.finds

Interestingly, among 20 groups of people, PR folks finished 7th. Journalists finished 5th -- after seminarians, ophilosophers, medical students and physicians. Ranking last were junior high school students, who scored lower than prison inmates.