Wednesday, August 19, 2009

Student Journalists Must Create a Personal Brand Name

This isn't an entirely new concept but Alfred Hermida, an assistant professor at the Graduate School of Journalism, the University of British Columbia makes a compelling case for student journalists to create their own personal brand.

He notes "personal branding is becoming increasingly central to the prospects of a young person starting out on a life of reporting." He points out the shift away from big journalism institutions, such as major newspapers and new organizations, toward individual writers and voices.

Check out his essay at