Tuesday, August 18, 2009

Lee Enterprises launching newspaper promo campaign

The parent company of the St. Louis Post-Dispatch and the Quad City Times aims to fight the "irrational negativity about the future of newspapers," according to Lee Enterprises CEO Mary Junck, with a campaign promoting the medium as "First. Best. Today. Tomorrow."

"Audiences are huge and growing," says Junck, who notes papers' appeal to younger readers, too.

"We reach 60% or more of 18 to 29 year olds," she says. "Our newspapers alone reach more than 50%."

Lee is weathering the economic downturn, too. Its stock price was recently $1.50 a share -- up from a 24 cents in the last year.

The entire article from E&P is here -- http://www.editorandpublisher.com/eandp/departments/ad_circ/article_display.jsp?vnu_content_id=1003999655